Q1 2021 Roundup: Top Drawing & Coloring Android Apps in the UK

In the first quarter of 2021, the UK's Android platform saw diverse activity within the Drawing & Coloring app category. The data provided by Sensor Tower allows for a closer look at these top applications.

CrazyLabs LTD's Phone Case DIY experienced a significant surge in downloads early in the quarter, peaking at 124K in the second week of January, before following a downward trend to stabilize around 21K to 22K by the end of March. Weekly active users mirrored this pattern, starting strong at 155K and then gradually decreasing to 70K in the last week of March.

X-FLOW's Happy Color®: Coloring Book maintained a consistent download range between 19K and 11K, with a slight dip in March. Revenue showed a slight fluctuation, with a notable drop to $428 in mid-March before a slight recovery. Active users remained above 190K for most of the quarter, with a peak of 216K in early March.

Lion Studios' Silhouette Art showed a declining trend in both downloads and active users throughout the quarter. The app started with 30K downloads in the last week of December, dropping to around 5K by the end of March. Active users also saw a decrease from 46K to around 10K in the same period.

Paint by Number: Coloring Game by Oakever Games had a steady performance in revenue, with a slight increase in late March. Downloads and active users saw small fluctuations, with downloads hovering between 16K and 7K and active users starting at 167K and ending the quarter with 131K.

Lastly, Easybrain's Pixel Art - Color by Number saw its downloads drop from 16K at the start of the quarter to 11K by the end, with a notable spike to almost 12K in the final week. Active users experienced growth in the latter part of the quarter, reaching 117K in the last week.

The varied trends in downloads, revenue, and weekly active users across these apps offer a snapshot of user engagement and monetization within the Drawing & Coloring category. For more detailed insights, Sensor Tower's platform provides a comprehensive analysis of app performance metrics.